Guiding Principles

• Automation first: Design systems that run with minimal operator time.
• Compounding assets: Prioritize assets that improve with age (content, code, relationships, lists).
• Risk management: Protect downside with diversification and sensible leverage.
• Measurable ROI: Track CAC, LTV, payback period, and cash-on-cash return.
• Compliance: Build with legal, tax, and platform rules in mind.